A selection of blogs, landing pages, webinar campaigns, and data reports across Chartbeat, Tubular Labs, and more — plus published clips from across my career.
Full webinar presentation featuring speaker notes written by Everleigh. This session was also presented live at Social Day Social Media Fest, breaking down how brands use audience overlap data to uncover bold cross-category partnerships — and the data behind campaigns that generated 216x more engagement than typical content.
Many publishers focus on driving traffic, but what happens after a visitor lands is what drives reader loyalty. This piece breaks down actionable strategies for improving recirculation and boosting site engagement.
Read ArticleAs AI-assisted headlines become standard in newsrooms, this piece examines how they affect content performance — analyzing Chartbeat's data on generative AI tools transforming how teams test and optimize content.
Read ArticleTranslating insights from Tubular's CMO presentation at VidCon into a data-driven blog exploring emerging social video patterns — optimal video duration, upload frequency, and unexpected brand collaborations most marketers aren't watching yet.
Read ArticleContext is everything when it comes to social video data — insights are only as valuable as your ability to act on them. This piece covers how Tubular Viewpoint's contextual data simplifies decision-making for brands and agencies.
Read ArticleQuarterly global research report covering Average Engaged Time, search traffic trends, and mobile readership across regions. Q1 2026 found Average Engaged Time up 4.6 seconds in Central/Eastern Europe while search traffic fell sharply in the Middle East.
Read ReportQ4 2025 global audience research tracking engaged time, social traffic increases across multiple regions, and a sharp increase in reader loyalty in Africa — turning raw platform data into narrative-driven insights for publishers worldwide.
Read ReportQ3 2025 global audience report covering Average Engaged Time shifts across regions, steady mobile readership, and Northern Europe's consistent lead in reader loyalty — written in partnership with Chartbeat's data science team.
Read ReportLanding page for Chartbeat's webinar on internal traffic patterns — roughly 40% of pageviews come from visitors already on site. The page drives registrations for the replay featuring research on how to turn internal traffic into long-term reader loyalty.
View Landing PageReplay landing page for Tubular's Unexpected Partnerships webinar — breaking down how brands use audience overlap data to uncover cross-category opportunities, with real-world examples driving measurable social video audience growth.
View Landing PageOn-demand registration page for Tubular's Hidden Trends, Big Moves webinar — surfacing the hidden social video patterns shaping the creator economy, from video duration optimization to upload frequency strategies most brands are overlooking.
View Landing PagePre-event promotional email and registration page driving sign-ups for Chartbeat's live session on audience overlap data and social video growth — featuring a campaign that generated 216x more engagement than typical branded content.
View Email Landing PageA selection of published pieces spanning B2B SaaS, healthcare tech, digital faxing, and music editorial — written for Dura Software portfolio companies and Edmtrain.
I'm available for freelance and contract work across B2B SaaS, data analytics, software, and healthcare. Let's talk about what I can do for your brand.