Experience, skills & tools.

Producing brand-aligned cross-channel content for Chartbeat (data analytics for publishers) and Tubular (social video intelligence). Built SEO and AEO strategy from the ground up — keyword strategy, blog and web copy, back-end technical improvements, and schema optimization for LLM and search visibility.

• Drove 190+ average webinar registrations; improved live attendance from 33% to 60% via A/B testing
• Audited and optimized website & blog content for SEO, AEO, keyword targeting, and internal linking
• Wrote digital ads, landing pages, email campaigns, newsletters, and LinkedIn copy
• Owned event marketing for VidCon, INMA, WAN-IFRA World Congress, CES, and Social Day
• Press coverage in Reuters Institute, ADWEEK, Forbes, Poynter, Nieman Lab, and Deadline
• Top Stories article earned recognition from The New York Times, CNN, and Fox News
• Developed SEO & AEO workflows including schema optimization, query-based headers, and AI-friendly snippets
• Partnered with data science team to turn raw data into compelling reports and blog content

Content and copy across 16 portfolio companies at a Series B-funded software holding company, spanning telehealth, EHR downtime solutions, faxing, MDM, contact center, automotive data integration, legal software, and sales enablement tools.

• Wrote full website copy for newly acquired companies; partnered on site structure, buyer journey flow, and conversion paths
• Built page-level keyword strategies and content architectures tailored to product positioning and search intent
• Developed TOFU/MOFU/BOFU content strategies: blogs, case studies, announcements, and content libraries
• Conducted competitor analysis across product positioning, pricing, traffic, and keyword opportunities
• Supported international SEO for the Brazilian legal market (Portuguese-language research & outlines)
• Wrote and distributed press releases via Newswire; secured coverage in San Antonio Business Journal and San Antonio Express-News
• Trained and onboarded a new content writer as the team scaled from 3 to 6 marketers
• Assisted rebranding of a portfolio company merger through competitive research and website execution

Lead writer for a music platform with 7M+ app users and 700K+ Instagram followers, covering the global dance music scene with editorial, promotional, and social video content.

• Lead writer for the weekly Artist of the Week feature, covering emerging and established dance music artists
• Artist interviews on-site, over Zoom, and by email — including Grammy-nominated and major touring talent
• Festival and event coverage: Electric Forest, EDC, Ultra Music Festival, Miami Music Week, Hijinx
• Label and agency relationships: Dim Mak, Deadbeats, Monstercat, Insomniac Records, Red Light Management, UTA
• Produced social video content of live events

Ghostwriting website copy, landing pages, blogs, rewrites, and edited content for one-off client projects across travel, personal injury law, eCommerce, restaurants, recruiting, M&A, and software on 1–4 day turnarounds.

• Integrated target keywords to support SEO performance and search visibility
• Completed confidential client work under contract restrictions

Website copy and blog content for sanitation and disinfection offerings including SteriSpace air sterilization and GloTran disinfection technology, targeting healthcare, military, dental, and medical audiences.

• Developed copy for healthcare, military, dental, and medical practitioner audiences
• Built and distributed email campaigns via Mailchimp
• Used WordPress and SEMrush for publishing and keyword research

Long-form affiliate articles featuring Amazon products across lifestyle and consumer topics, published in WordPress and managed through Asana.

• Embedded affiliate links in monetized editorial content
• Selected high-quality visuals and wrote alt text for readability and accessibility